Brand Reputation Tracking

Use Enfathom to accurately track your brands public perception on a global scale.

Common Problems

Brands face critical challenges impacting their reputation online:

Delayed Detection of Negative Sentiment: Negative reviews or social media backlash can escalate rapidly.
Inconsistent Brand Messaging: Disjointed communication can confuse customers and dilute brand identity.
Lack of Real-Time Monitoring: Brands risk missing critical feedback or emerging issues.

Enfathom's Solution

Enfathom provides a powerful API to address these challenges:

Real-Time Sentiment Analysis: Use the sentiment analysis data from our endpoint to track sentiment across platforms instantly. Filter by keyword, brand, or specific sources to gain precise insights.
Entity Recognition and Tracking: Monitor mentions of your brand, products, ensuring unified messaging. Alternatively, track your competitors to understand how their public perception compares to your own.
Historical Narrative Analysis: Analyze historical data, identifying long-term sentiment trends and responding proactively. Compare these trends to product releases to gain insight into how certain products have aided or hurt brand reputation.

See the complete integration examples and documentation in our API Documentation.

Challenge

Brands struggle to maintain a positive reputation in an environment where information spreads rapidly, and consumer perceptions can change in an instant.

Solution

Enfathom provides real-time data for monitoring and analysis tools that empower brands to detect, understand, and respond to reputation challenges promptly, ensuring sustained trust and credibility.